About Rebel
We are Rebel Collective.
Independent by choice. Together by design.
Rebel Collective is a collective of senior, AI-forward leaders who've done their best work inside studios, in-house creative and marketing brand teams and agencies. Each of us runs an independent practice. Together, we are what a client brings in when the work needs a senior leader and a collective behind them.
Who our members are
Senior leaders, each a specialist in one corner of marketing, advertising or creative production. Here is what they have in common.
The person you meet is the person who does the work.
We've worked inside studios, brands and agencies, so we understand the problem from where you sit.
Members use AI in their own work every day, so they know where it actually pays off. They help clients see where AI can make the work better, and where it can't.
Members aren't selling AI services or protecting a scope of work, so the strategy is always about what's right for your business.
Every engagement carries the Rebel name, and every member holds the standard they built their career on.
Members work with and for each other. They share what works and pressure-test each other's thinking.
The members
Who's in the room.
Senior leaders, each running their own practice.
[Member name]
[Full title, up to two lines]
[Member name]
[Full title, up to two lines]
[Member name]
[Full title, up to two lines]
Join the collective →
Who we are
Fiercely independent.
We came up inside studios, brands and agencies. We know those seats, and we know how the work should be done. That is why each of us runs an independent practice, with our own clients and our own way of working. No playbook to protect, and no one to answer to but the work.
We are passionate about helping the people in those seats do it, and do it the right way.
How we're built
Independent, not alone.
Each of us leads in a specialty. When the work needs more than one person can offer, the collective extends it, and we bring each other in. We refer work, share what works, pressure-test each other's thinking and hold one standard.
There's no headquarters and no office. Rebel is a collective of independent leaders who work wherever the work is.
What we rebel against
Rebel against ordinary.
For our members, it's a rallying cry. For clients, it's a promise about the work.
Ordinary is playing it safe while the industry changes: waiting to see what everyone else does, sounding like every other studio or agency, taking whatever work comes in. We'd rather reimagine how the work gets done than patch the old way.
What we believe
Honesty with clients and with each other, at every step.
We refer work to each other, share what works, and mentor the next generation.
Every engagement is ours, from the first call to the final delivery, held to the standard we built our careers on.
We keep learning every day. The industry changes fast; curiosity keeps us ahead of it.